Protect The West Coast (PTWC) is a South African non-profit organization dedicated to protecting the country’s West Coast from destructive mining activities. Since 2020, the organization has been actively defending a critical biodiversity region stretching from the Orange River to Cape Columbine—an area rich in marine life, ecosystems, and coastal communities.
Through legal action, advocacy, and community engagement, PTWC works to prevent harmful mining developments and preserve the natural environment for future generations.
PTWC needed stronger digital visibility to effectively communicate its mission and ongoing environmental advocacy. While the organization was achieving meaningful legal and conservation milestones, it required engaging content and visual storytelling to raise awareness, connect with supporters, and increase public engagement online.
Additionally, PTWC needed promotional support for fundraising initiatives, community events, and sustainable merchandise that helps fund their conservation efforts.
We developed vibrant and engaging social media content designed to communicate PTWC’s mission and highlight their work protecting the West Coast. Through posts and reels, we showcased important developments including legal victories such as the 2023 Trans Hex settlement, while also raising awareness about the environmental challenges facing the region.
To help grow support for the organization, we promoted key events including fundraising initiatives and the Run West trail race. Through targeted campaigns and live event coverage, we helped expand audience engagement and bring attention to PTWC’s advocacy work.
We produced professional product photography for PTWC’s eco-friendly shopper tote bags, which are made from upcycled banners. These visuals were designed to highlight the sustainability story behind the merchandise while providing high-quality images for marketing, social media, and promotional use.
The tote bag sales contribute directly to funding conservation initiatives and environmental protection efforts.
Through creative content production, event promotion, and professional product photography, PTWC was able to strengthen its digital presence and more effectively communicate its environmental mission.
Our work helped increase engagement across social media platforms, amplify awareness of key campaigns and legal victories, and support the promotion of sustainable merchandise that contributes to conservation funding.
